Why Print Matters

Did you know that print ads still work in the age of the Internet? Generally, print as a medium is far from being dead despite all the skepticism around it and when everything out there firmly transforms into digital. This, however, is not easy to believe until we refer to study-backed data and stats which demonstrate that in specific areas (such as emotions and feelings […] Read more »

How to Maximize Results from Door Hanger Advertising

door hangers infographic

Using door hangers to market your business or announce something is an easy and cost-friendly way to get in touch with your target audience. But even though it’s easy and cost-friendly,it doesn’t mean it’s always effective. Take note, there are more things you need to consider to get your message the respect it deserves. Read on for some alternative methods. Original infographic provided by Vectrum […] Read more »

Trends That are Changing the Way Brands Market to Consumers

Brand Marketing Trends Infographic

Over the last 20 years, there have been many innovations in technology that have changed the way that consumers find information. Due to this, marketers have had to change their approach on how they engage their target audience. These innovations include the release of the first smartphone in 1994, Facebook, YouTube and Twitter.  The introduction of these electronic platforms also ushered in the decline of […] Read more »