Why Print Matters

Did you know that print ads still work in the age of the Internet?

Generally, print as a medium is far from being dead despite all the skepticism around it and when everything out there firmly transforms into digital. This, however, is not easy to believe until we refer to study-backed data and stats which demonstrate that in specific areas (such as emotions and feelings for instance) and segments print not only competes with digital but in fact out-competes it.

So, print is indeed far from being dead and it continues to offer value to everyone involved: readers, advertisers, and publishers. In this data-rich infographic from Cash4Toners they have gathered all the evidence that supports this bold statement and presented it all in an easy to grasp visual manner

Original infographic provided by Cash4Toners

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