The real estate industry is changing. Where model homes were once the norm, they look set to be replaced by virtual reality renderings and walkthroughs that let prospective buyers look through many houses in the space of minutes. Not only that, but VR/augmented reality technology allows buyers to view multiple different finishings for houses in real-time, whether it’s looking at different flooring options, different wallpaper, or kitchen and bathroom fittings.
So far only 1% of builders and developers have adopted this technology, but those who are on board have already seen amazing results. Prospective buyers are viewing more properties in less time. Virtual reality walkthroughs have a greater level of engagement. And properties utilizing this technology are selling 8 days sooner and for thousands of dollars more.
This will truly be the future of the industry.