Business franchises come in many shapes and sizes, from nationally recognized household names to locally grown niche businesses. No matter what the size of the franchise, they all encounter difficult challenges at some point or another.
In terms of a digital marketing campaign, the franchisee and franchisor might not be on the same wavelength. Whereas a franchisor would typically want to control the message they are sending out to the customer to protect the brand name, a franchisee might want to control their own affairs and be able to have marketing and advertising flexibility. What they ultimately want is to be able to meet somewhere in the middle and find a common ground.
NetSearch Direct put together an infographic describing some of the unique challenges that franchise businesses face when it comes to implementing a successful search engine marketing campaign. Internet marketing campaigns can help business franchises overcome multiple obstacles. Learn more about why franchise businesses fail and how to counteract that through a strong digital marketing strategy. Most importantly, find out why it is essential to invest in a quality search engine marketing campaign.