iBeacon Technology – Connecting Physical and Digital Worlds

According to a recent survey by Accenture, nearly 60% of U.S consumers agreed that they want a more personalized shopping experience with real-time promotions. It goes without saying that it has become increasingly critical for brands to be able to serve the ever changing needs and preferences of their hyper-connected consumers across all channels of interaction. iBeacon technology is the medium to do just that and more.

Though beacons are popularly known as a ‘retail-first’ opportunity, of late, a number of verticals from stadiums to museums to airports are leveraging beacons to offer seamless experiences to their customers. Check out this infographic to learn how beacons are bridging the gap between physical and digital experiences to bring the world to our fingertips.


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