From the get-go, telemarketing is a lot cheaper than any other marketing strategy. Even though it costs less, it’s the most efficient when it comes to converting potential leads to customers and eventually, to long-term ones.
Telemarketing offers less interaction from the business to the customer because communication is targeted in that phone call. This is where telemarketing is great. One phone call can summarize all the efforts of other marketing strategies. It puts your business’ name in the first few seconds and opens the channel for conversion immediately.
In this infographic by MicroSourcing, know the different reasons why telemarketing is still alive and effective in this digital age of social media, as well as why human interaction is valued up to this day.