Much too frequently, web content can start sounding very formulaic and boring— it’s not the content writers’ fault, since they are usually facing the pressure of a deadline. Some writers overcompensate by writing deliberately zany copy, but this isn’t an option for a seriously professional site. All the same, wouldn’t it be nice if your website could sound both completely professional and a lot less like everyone else?
Dominic de Souza, brand strategist at Enable Web Design, outlines a straightforward four step strategy to inject life, tone, and distinction into your work. Follow these tips, and you’ll never sound boring again!
