The Strategy Behind Google’s Most Expensive Acquisitions

Since Google’s launch in 1998, they have acquired over 170 companies and have spent over $24.5 billion on 10 of their most expensive business acquisitions. But what is the strategy behind each of these deals? From a huge telecommunications business to a video monitoring and security technology company, we dive right into what the strategy behind these deals was.

Not only that, we explore the possibility of Google acquiring two very big companies that are making huge strides within their respected industries – Netflix and Spotify. These two companies are doing fantastically well in the movie streaming and music streaming services industry that also utilize a subscription based model – something Google has yet to be successful with.