While speaking of the purpose of your website, we also mean that you should be attentive to details including the type of audience that you are targeting. It is highly essential to be cognizant of who your target audience is, and which should be your target market for future business marketing strategies.
Once you zero in on the characteristics of your potential target audience, you can use the features to design your website. You can be selective and particular about your site features, its functionality, the content, images and videos displayed, navigation features and even the keywords used in your content to reach out and connect with your target audience.
Original infographic provided by Mind Metricks
