Chewing gum is a very popular form of sweet that is used by many around the globe. With its aid in concentration, awareness and even dental hygiene, it’s no surprise it is so popular. One of the biggest chewing gum manufacturers in the world is the 100 year old business – Wrigley’s Gum, with a multitude of different products under their belt. Some even that extend out of the gum world.
Knowing all this, it may be shocking to hear that Wrigley’s didn’t even start in the sweet industry? They actually owe their success to the effect of promotional products and giving away free products alongside their main line of goods.