Over 190 million people in the U.S. own smartphones and your gym or business can take advantage of this. Apps account for 89% of mobile media time, which is why going mobile is great. Going mobile will simplify the process for booking which helps improve engagement by 80%. Mobile also gives business owners more control over pricing, promotions, customer service and feedback.
It is essential that your mobile site is not poorly designed because more than half of users say they won’t recommend a business with a poorly designed site. Seventy percent of the buying journey starts before face to face interaction is made so your mobile site needs to make a great first impression. Mobile is becoming the major platform for consumer spending– a way for buyers to seize control and interact in real-time.