Super Bowl 50’s 30-second commercial had an average cost of $4.8 million. That’s about $160,000 per second, which is 120 times the average cost for a second in Super Bowl I. Mind-blowing, isn’t it? Imagine the years from 1967 (Super Bowl I) through 2017 (Super Bowl LI). How many dollars you think businesses spent for commercials? Any idea?
In data confirmed by Ad Age, a total of $4.5 billion ($5.9 billion, adjusted for inflation) was spent on Super Bowl commercials within the first 50 years!
While there’s nothing wrong about marketing a business in the Super Bowl, we can’t help but wonder if it’s really worth the expense. Did the companies increase their sales after flashing a commercial? Did they gain more followers? We may have different speculations, but the truth is, only the company with a Super Bowl ad can answer this.