Respondent Experience Matters for Market Research

respondent experience infographic

Mobile surveys are revolutionizing market research. But almost no one is talking about Respondent Experience. Shocking when 89% of time on smartphones is spent in mobile apps, but 57% of web users have said they would not recommend a company who’s mobile experience is sub-par. If your survey questions are getting cut off on mobile breakpoints or don’t blend seamlessly with the apps or websites […] Read more »

Market Research and the Strong Bonds that Attach Them to Customers

market research infographic

Most people underestimate the power of customers. Companies need customers in every possible way to survive. They need them to buy and to give feedback. Everything is about making customers happy. There is a cycle which begins when something is offered to a consumer. Companies want to make sure the consumer was satisfied. But something that is satisfying today might not be satisfying tomorrow. Therefore, it […] Read more »