March Madness Basketball Tournament

march madness infographic

March Madness – the moniker given to the National Collegiate Athletic Association (NCAA) Men’s and Women’s Basketball Tournaments – is here once again. It’s a phenomenon that brings so much hype starting the second week of March through the first week of April. If you’re a fan, then you’re probably excited to witness a live tournament. But before you head to the sports arena, here […] Read more »

March Madness and the Chinese Horoscope

March Madness and Zodiac infographic

In Las Vegas, March Madness odds makers use tons of data on the players and teams to see who has the edge. But have they factored in the Chinese horoscope and what it has to say about players’ and teams’ lucky stars? We looked at players’ age, height, weight, D.O.B., zodiac sign, jersey number, school colors, school D.O.B., Chinese horoscope, team logo and year in […] Read more »

March Madness Marketing Trends

March Madness marketing infographic

With the Super Bowl behind us and the World Series a season away, March Madness is currently the largest viewership opportunity for marketers to create a huge splash with sports fans. How can you capitalize on the big event and make sure that your brand stands out? Social media is obviously the quickest and easiest way to go about this. However, the way to get […] Read more »

Brains Vs Wins – March Madness 2013

If academics have anything to do with March Madness, then the Duke Blue Devils take the tournament for the second year in a row. tallied the basketball player grad rates and win rates over the last 6 years and came up with a Student Athlete Score for each school. The winner? Duke University. The two highest scoring schools in the tournament were Duke and […] Read more »

Mobile Madness, How Did Mobile Phones Engage With NCAA March Madness?

Mobile Smart Phone Usage During March Madness 2012-Infographic

Mobile Madness, How Did Mobile Phones Engage With NCAA March Madness? Over 2,000 U.S. adults were surveyed to see how they engaged with mobile devices during the 2012 NCAA Tournament. How did mobile impact the NCAA tournament consumer experience? Mobile insights: Mobile devices gave users immediate access to data, content, and scores during live events. For 26% of passionate fans, fans with a favorite team […] Read more »