How Color Defines a Brand

Brands and Color Infographic

Color is one of the most important elements to consider when developing your brand and the image you want for your company or organization. Color speaks to the subconscious mind, it sends messages in a split second, which triggers the viewer to be attracted to or turned off by what they see. A brand name is important, a slogan or tagline will help your brand […] Read more »

The Evolution of Logos

The infographic is titled the Evolution of Logos, and explains just that. Branding and brand image is such a hot topic in the marketing world today. Branding and logo design is a continuously evolving process that has to adapt to cultural shifts. This infographic takes its readers through the logo and branding history of some of today’s largest companies. I hope you enjoy this infographic as much […] Read more »

Is Your Logo A Cliche?

They say that you only get one chance to make a first impression, and for many businesses that first chance is their logo. No one wants a forgettable, monotonous logo design. Yet there are countless businesses that use the same old tired logo clichés to represent them. You know what I’m talking about: a realty company with floating rooftops, abstract people made from swooshes and […] Read more »