If you want to be taken seriously by customers and prospects worldwide, your brand needs to speak their language. Although marketers understand that language is the bedrock of personalization, few of them know how to plan a website translation project that will provide the best return on investment.
Besides choosing an experienced language service provider as your partner, there are some steps you can take to improve your chances of a successful project. Some of these include defining what your international site’s structure will look like, where it will be hosted, which CMS you will use and how it will integrate with the translation process.
This infographic serves as a cheat sheet you can use when creating your localization strategy. Use it to remind yourself of important elements you should take into consideration for a smooth project.