Millions of dollars are lost and endless hours of effort are wasted because of failed communication. How can you guarantee that what you say resonates? How can you turn the complex into the simple? Shift perceptions to your advantage? Close business more quickly? Rally others to your cause? The answer is to master the overlooked power of metaphor. a timeless, cost-free—and overlooked–communication tool.
In this infographic discover the metaphor-mind connection, the ten critical times to reach for a metaphor, the first steps to becoming a “Metaphorian” and see examples of metaphors in action from people as diverse as Mohammad Ali and Sheryl Sandberg.