We all love the word “holiday” don’t we? With the holiday season right around the corner, it’s time to start planning for it. Planning ahead of the season helps boost sales, and maximize revenue for marketers. However, that calls for systematic planning.
Having a holiday calendar, like this interactive marketing calendar from EmailMonks, with all the important dates marked can be a great help when you start planning your marketing campaign.
The first step includes segmenting and targeting the right audience. Segmenting your subscribers and customers according to their geo-location, past purchases, gender, etc. can aid to your target demographic in a better way. People love brands that give them relevant content and cater to their needs.
Giving great holiday-centric offers, discount coupons and promo codes can help generate interest and increase sales. Engaging customers on various social platforms can help increase brand visibility as well as attract new subscribers.