With the Super Bowl behind us and the World Series a season away, March Madness is currently the largest viewership opportunity for marketers to create a huge splash with sports fans.
How can you capitalize on the big event and make sure that your brand stands out? Social media is obviously the quickest and easiest way to go about this. However, the way to get the highest reach is through television ads, with 96 percent of sports fans (and March Madness viewership) glued to the TV. Better yet, do both, with cross-device advertising.
Koeppel Direct created this useful infographic, laying out the details in viewership trends, marketing stats and ad dollars spent during the previous years of March Madness.