What Lead Generation and Gardening Have in Common

Turning leads into sales is probably one of the biggest obstacles to overcome in business. Not because it’s impossible, but because few marketers are willing to put in the time to truly nurture a potential sale or client. According to this infographic put together by the folks at Market Makers almost 80% of leads never turn into sales simply due to poor nurturing, ie: follow up. That’s a lot of miss opportunity.

Planting a seed and nurturing a lead
Image source: MarketMakers.co.uk

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