Patients are adopting social media to interact and shop for practices. But healthcare is still far behind. A majority of patients’ healthcare decisions are influenced by social media. In fact, they are already using it to “shop around” for the best physicians, hospitals and practices. Forty one percent of people said social media would affect their choice of a specific doctor, hospital, or medical facility.
The good news is that patients want healthcare organizations to help them make better decisions. However, the best news is that healthcare practices are not seizing this golden opportunity. Only 26% of all U.S. hospitals participate in social media.