“Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in location technology, brands can now send real time, relevant ads to shoppers about to buy.
To see how brands have leveraged location to make purchasing more personalized, take a look at this infographic developed by MDG Advertising. It reveals how location-based data is gaining ground to bring brands to a shopper’s attention. From delivering targeted mobile offers as buyers pass nearby stores to sending product-centric suggestions to shoppers’ phones as they browse the aisles, see how micro-location marketing is bringing brands closer to buyers.
Infographic by MDG Advertising