During the last few years, more and more businesses are starting to realize that we are in the era of the Voice of the Customer. Companies are tuning into every possible channel to learn what customers truly demand of their products and services. This can be done through requesting staff to take note of complaints and compliments from customers, or by allowing customers to provide feedback through the website, app or by contacting customer service.
This infographic by Mopinion focuses on customer feedback collected via their website. They analyzed five industries and compared two different sectors to see how they compare to each other. As you will notice, every industry is different. This is because the expectations and demands a customer have are partially determined by the industry a company is in. Another major aspect is website traffic. Regardless, modern enterprises are realizing that these insights are crucial to understanding what their customers need.