How to Appeal to the 4 Shopper Types

There are 4 types of online shoppers:
  • the Expert, who knows exactly what he wants
  • the Lister, who knows the features he wants
  • the Novice, who doesn’t know what he wants and needs your advice
  • the Browser, who knows you will inspire him

Find out how each of the types shops and how to enhance their online shopping experience. Check the statistics of online shoppers’ behaviour and find out if you make it easy for your visitors to shop.


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