Based on statistics from the Direct Marketing Association (DMA), marketing with email has surpassed unsolicited mail when it comes to amount. This isn’t unexpected considering just how much more affordable, more quantifiable and far better targeted email could be than direct mail. Email marketing can certainly help organizations stay in touch with clients and potential customers. However, there is a huge difference between merely including website visitors to your contacts list and operating a smart marketing campaign that drives targeted traffic to your website and yields revenue.
Below are some tips to assist you in increasing the strength of your email marketing and advertising campaigns.