LinkedIn is unlike any other social network. Part networking meeting, part trade show, part advisory board, it’s the optimal network for business-to-business professionals to meet, network, and work together to create win-win opportunities.
The Ultimate LinkedIn Networking Infographic outlines 64 tactics in eight categories: combine them for a possible four million unique networking strategies. The categories are:
- Profile. If you’re reaching out to potential partners, pitching to speak at a conference, or applying for a job, this is the first place people will look. Make it robust, compelling, and professional.
- Company Page. This is your business page, from which you speak as a brand. Large brands use them to create a high level of business branding, while small businesses benefit by displaying a banner, videos, and recommendations from clients.
- Search. A powerful tool to find past connections from alumni to previous managers and colleagues. Also use search to mine LinkedIn for potential clients, vendors, and joint venture partners.
- Gallery. Where you can add multimedia to your profile, including images, video, PDFs, and more. Use this as an opportunity to connect with visitors on a deeper basis by offering infographics, how-to videos, and white papers.
- Groups. Network with colleagues from across the globe in like-minded industry groups. Excellent opportunity to learn from seasoned professionals who aren’t competing with you.
- Connections. Your contacts in LinkedIn. This is where the power lies in this social network. Be intentional about developing a strategic network that can help you achieve your goals.
- Endorsements. LinkedIn’s version of the Easy button: one-click recommendations of a connection for a specific skill. A profile filled with endorsements is a huge credibility booster.
- Recommendations. The real deal when it comes to getting testimonials in LinkedIn. You can both ask for and offer written recommendations from connections in LinkedIn.