Writing effective Pay Per Click ads isn’t an easy task. With 25 characters for the headline and 70 for the body of the ad, there’s not a lot of room for creativity here! Especially when you’ve got key features and benefits to get across. A strong call to action and the keyword needs to fit somewhere too. Not easy.
However there are 10 core principles when writing PPC ads, that if adhered to, can massively increase your chances of success. This means higher click through rates, stronger quality scores, cheaper clicks and better conversion rates. And that’s what this infographic contains. A checklist of 10 things you must do every time you write or optimize a PPC ad. Use it wisely and enjoy!